Our Process
Five steps
01
Free · 45–60 minutes
02
2–3 weeks
03
1–2 days
04
2–4 months
05
Monthly
The four lenses
A business is a system. Looking at one lens in isolation leads to fixes that move the problem somewhere else — so every diagnostic covers all four.
Who buys, why they buy, what they would pay, and how you compare with the alternatives.
Margins by product and customer, cash conversion, cost structure, forecasting quality and funding needs.
How work flows from order to delivery, where it stalls, and what is undocumented or person-dependent.
Roles, decision rights, capacity, incentives and the meeting rhythm that holds the team together.
Working principles
FAQ
For narrow, well-defined projects — say, building a financial model — yes. For broader growth or turnaround work, skipping diagnosis usually means solving the wrong problem.
We revisit the roadmap together, agree the change in writing and adjust scope or timeline transparently.
Yes. Many engagements combine in-person workshops with remote working sessions and async reviews.
Each priority in the roadmap has a measurable indicator agreed at the start — such as gross margin, cash conversion days, sales cycle length or on-time delivery.
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